Innovation and New Product Development Case Study

Logitech: Competing through Innovation

OR

Abstract:
In 2006, Logitech International SA (Logitech), the Swiss public company which was established in 1981, recorded revenue of $1,797 million. Logitech, which started with the OEM sector, expanded through its retail business. It has diverse products in computer peripherals and commands leading positions in all its product categories such as audio, video, PC navigation, Internet communication, music, and gaming devices. Logitech has been a highly innovative company, with a list of more than 65 industry ‘firsts’. It launched more than 130 new products during 2006. But it faced stiff competition from industry giants like Microsoft. In this scenario, can Logitech sustain its competitive edge by just being innovative? Will it be successful in keeping pace with technology and market, to retain its leading positions in its product categories?

Pedagogical Objectives:

• To understand the changing dynamics of computer peripherals industry
• To understand how innovation drives competition in the industry
• To discuss about various competitive advantages of Logitech
• To get an awareness of Logitech’s products vis-à-vis competition
• To analyse whether innovation can sustain growth for Logitech.

Keywords : Computer Peripherals Industry; Logitech International SA; OEM; Innovation; New Product Introductions; Technological Innovation; MX Revolution; PC Industry; Microsoft; EPFL Incubator; Logitech; Daniel Borel; Innovation Management Case Study; Growth Engines; Organic Growth Creative Technology

Contents:

• About Logitech
• Innovation at Logitech
• Competing through Innovation
• Rising Competition
• The Road Ahead for Logitech